WebThe attributes of green products have the greatest influence on purchasing behaviour and customer satisfaction. The goal of this paper was to better understand the factors that influence consumer purchasing of green products. According to the study, demographic factors have no influence on green product purchasing behaviour. A consumer's WebNov 16, 2024 · The present study uses bibliometric tools and various indicators to discern research progress in the field of green products over the period 1964-2024. Further, …
A Study on Consumer Perception Towards Usage of Green …
WebMay 31, 2024 · In terms of types of green products, green products in general (61.1%), organic food and beverages (13.8%), organic products (5.5%), energy efficient electric appliances (5.5%), and green cosmetic products (5.5%) were examined most often, while smart home objects, sustainable packaging, green furniture, electric or green cars, … WebApr 11, 2024 · The pursuit of a green transformation agenda in China is an important aspect of achieving sustainable development. The role played by green financial development efficiency (GFDE) in this pursuit cannot be overlooked. This paper explored the impact of GFDE on China’s green transformation agenda and its contributions toward sustainable … simplify 100/9
Understanding Consumer Behaviour Towards Green Cosmetics
WebNov 28, 2024 · Green products (GPs) are commodities which normally bear characteristics such as energy efficient, recyclable, low emitting, healthy products and the likes [ 12 ]. … WebJan 2, 2024 · This research paper contributes to the literature in the following ways; Green purchase behavior is affected by greenwash through green brand love, green brand image, and green brand loyalty. The research on green marketing is further extended by green brand love, green brand image, and green brand loyalty leading to green purchase … WebJul 17, 2012 · Green marketing is the marketing of products and services in ecofriendly manner. It can be practiced in all the product categories. The objective of this paper is to study the potential of green marketing in the Cosmetic industry which caters to the demands of one and all, ranging from newborn to the nonagenarians. simplify 100/49